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Past Quotes

April '08 On the highs and lows of grape prices: "Remember that half the grapes sell for above the median, but half sell below." Jim Verhey of Silverado WineGrowers, trying to assuage unrealistic expectations by some of the growers.
Mar '08 Grenache is like Pinot? : "We like to refer to grenache as the pinot noir of the foothills. A properly made grenache has a lot of the same characteristics as pinot noir – the fruitiness you typically find in a pinot and a little of its earthiness." - Rich Gilpin of Lavender Ridge Vineyard in Calaveras County.
Feb '08 Pinot Noir pricing : "Single vineyard wines can be really good. But just because you only make 300 cases, it doesn't mean you should charge $75 a bottle. So many come right out of the gate with prices that are not reflective of cost -- they're reflective of ego, or what the market can bear, or of what their neighbors are charging." - Oregon winemaker Sam Tannahill.
Jan '08 On expected price increases for Champagne: "This is the last call. I don't think we'll see Champagne at these prices for a long time to come, if ever." [We'll see] "anything from 10% to 30%." - Jeff Zacharia, president of Zachy's Wine and Liquor.
Dec '07 On hearing that Quilceda Creek got 100 points for a Cab: "It's like saying Michelangelo is a 99-point artist." - Patrick Anderson, owner of The Vineyard Wine Shop, Seattle.
Nov '07 On wine's health benefit : "The whole package of red wine is good for you. Even if you take the world’s worst wines, they still help to prevent heart disease." - Dr. R. Curtis Ellison, professor of medicine at Boston University School of Medicine.
Oct '07 Mountain wines vs. Valley wines : "It's almost like men versus women. Mountain wines are bigger, with more alcohol, more tannin. Valley floor wines are softer and a little rounder, more feminine. The world needs both men and women to continue." - Michael Honig, Honig Vineyards and Winery.
Sept '07 On the name value of Champagne : "Consumers have said in focus groups that sparkling wine is not as good as Champagne. They'll completely leapfrog superpremium [California] sparkling wines and go to high-end Champagne, because, in their mind, French is the best." - Allison Evanow, Chandon's vice president of marketing.
Aug '07 On the recent TTB decision to stop processing current petitions for sub-AVAs :"You can't just decide arbitrarily to stop decision-making. You must do the business you are paid to do. You can't just decide one day that it's too hard to answer the phone, so you won't do it anymore." - Terry Hall, Communications Dir, Napa Valley Vintners Assn.
June '07 On making Pinot:"You need more restraint to make a good Pinot. Restraint isn't my game. So I leave the Pinots to our other winemakers." - Ed Sbragia, Beringer and Sbragia Family Vineyards.
May '07 On the ageability of wines: "The average consumer is not so interested in whether a wine can age for 50 years. We try to make wines that can age 5 or 10 years, but aren't for a 30th anniversary." - Michael Honig of Honig Vineyard and Winery.
Apr '07 On the rise or demise of  SVD wines: "We're going to single-vineyard wines. Our philosophy is that we were growing in the wrong direction. So 2005 is the last year we will use outside growers." - Jonathan Emmerich, winemaker, Silverado Vineyards."
Mar '07 About the gender distinction of palates, and recognition for women winemakers and critics: "It's not about the female palate being different, it's about the female perspective being different."  - Leslie Sbrocco, author of "Wine for Women."
Feb '07 After hearing that wine he'd made had been destroyed : "Bummer. That wine was going to get me some chicks." - David Jurena, Feather River Vnyds. (It turns out that David himself had broken into the winery and destroyed the wine to cover up a flawed product.)
Jan '07 On the TTB proposal to require re-labeling wine with allergen information : "It's a solution in search of a problem. I kind of feel like its Shakespearean in nature. It's much ado about nothing." - Pete Downs, VP with Kendall-Jackson Wine Estates.
Dec '06 On the blending of foreign wine : "No other country allows blending of foreign wine with domestic wine. We are definitely looking into the blending of foreign wine with California wine and calling it American wine, but are not sure what actions we will ultimately take." - Karen Ross, CAWG president.
Nov '06 On alternative oak sources : "I'm not a wood house; I'm a flavor house. It just so happens my flavor gets into the wine through the wood.  We have vanilla, caramel, chocolate, creme Brule, coffee, mocha . . . and that warm spread on your tongue." Alicia McBride, Innerstave.
Oct '06 Women and wine : "Wine is more approachable for women -- it's about enjoying life -- we tend to be less focused [than men] on collecting, vintages and ratings."- Crystal L. Kennedy, executive director of education and events for Sam's Wines & Spirits
Sept '06 On pricing : "We want to be among a peer group.  If a wine is $250 to $300 a bottle and consumers think it's worth it, we don't want to be perceived as not being as good because our price is lower."- Tom Shelton, CEO Joseph Phelps
Aug '06 On the growing climates: "When grapes are grown on the edge of where they will ripen, you are in the right place."- Adam Tolmach, Ojai Vineyards
July '06 On the validity of ratings: "We've lost wineries (as advertisers) because we've given wines bad reviews. We're thriving because wine drinkers find us credible and authoritative."- Tom Matthews, executive editor, Wine Spectator
June '06 On wine and women: "Wine is more approachable for women -- it's about enjoying life -- we tend to be less focused [than men] on collecting, vintages and ratings." - Crystal L. Kennedy, executive director of education and events for Sam's Wines & Spirits
May '06 On charging for tasting: "Research is showing that people will buy more wine if they have to pay for it. It is also showing that people are looking for a special experience." - Barbara Insel of MKF Research in St. Helena
Apr '06 On wine labels : "Yes, there are important wineries that have been in families since the 1600s. But get over it. If a wine has a flying saucer on it, does that mean it's not real and good?" - John Locke, marketing director of Bonny Doon Vineyard
Mar '06 On a particular style of wine : "It is what it is. For what it is, it's a great example of what it is." - John Tomasso
Feb '06 On wines that are "off the list" at restaurants: "With a big spender who doesn't know anything about wine, putting a bottle of Château d'Yquem on the table is like giving a Porsche to a 16-year-old." - Sommelier Aaron Brown, Ortolan restaurant, Los Angeles
Jan '06 In reaction to a recent Wine Market Council study: "This is something that should be a real wake-up call for California's wine industry. California used to have 90% of the business in the U.S. and now it is down to 74%," including restaurants and other places that sell wine." - Michaela Rodeno, chief executive of St. Supery Vineyard & Winery
Dec '05 As red wines overtake white wine sales: "We used to make a lot of chardonnay to support our hobby of pinot noir." Americans used to feel insecure about wine. Then they branched out and tried merlot, and they tried pinot noir. It's simply a matter of experience." - Walter Schug, Schug Winery
Nov '05 On the importance of labels : "Labels are what consumers buy. Eighty percent of wine purchases in the U.S. are made based on the label. If you've got an impactful label, you'll make that first sale" - Jay Tapp, Tapp Technologies
Oct '05 Cabernet vs. Pinot : "...God made Cabernet Sauvignon, whereas the devil made Pinot Noir." - André Tchelistcheff
Sept '05 On switching to screwcaps : "We will be as open-minded but as careful as possible: I don’t want to go from one inconvenience to another. It is certainly frustrating to find corked bottles of wine, but frustration may not be a good reason for making such a drastic change." - Chateau Margaux director Paul Pontallier
Aug '05 On the wine with frequently higher alcohol levels : "It used to be anything above 14 percent was really up there. Now, 15 is the new 14." - Bob Lindquist, Qupé Wine Cellars.
July '05 On his release of a $4 wine from Napa Valley : "We challenge anyone to have a blind tasting and see where our wines come out. We think we can run with the top dogs at $100-plus. There's no wine worth more than 10 bucks a bottle." - Fred Franzia, Bronco Wine Co.
June '05 "Rhône wines are not stuck-up. They are friendly; in the glass they come to you and jump on your nose." - Gigondas producer Louis Barruol of St. Cosme.
May '05 On why he's into Pinot Noir : "...Pinot needs constant care and attention. You know? And in fact it can only grow in these really specific, little, tucked away corners of the world. And, and only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot's potential can then coax it into its fullest expression...." Miles Raymond, played by Paul Giamatti in the movie 'Sideways.'
Apr '05 On the recent effects of the movie, 'Sideways': "As winemakers we have struck the mother lode. The timing of 'Sideways' is perfect. The increased attention to the pinots of our region is happening as Santa Barbara vineyards are just discovering themselves." Frank Ostini, owner of Hitching Post II, Buellton.
Mar '05 In defending a recent labeling decision by a federal court: "Consumers understand that food -- and wine in particular -- is very much a product of the place where it's grown...The bottom line is that a wine label shouldn't suggest the grapes come from Napa unless they really do. " Linda Reiff - executive director, Napa Valley Vintners.
Feb '05 On the Cazadero area on the Sonoma Coast: "Just a few generations ago, this area was primal redwood rain forest. When they cut down all the trees, it really changed the environment. It turned this area into a summer desert, with greater extremes of heat and cold." David Hirsch, Hirsch Vineyards.
Jan '05 On 'hang time': "It is a myth to say that hang time improves quality and is necessary to make great wine... Can manipulating the harvest date make up for other deficiencies in vineyard practices?" Richard Smart, Tasmanian viticulturist.
Dec '04 On label graphics: "Most people buy our wines in pairs, one to drink and one to display." Robert Holder, President of Marilyn Wines a division of Nova Wines, Inc.
Nov '04 On production cycles: "By the time we get to 2006 there will be no growth in production. People have to start looking ahead from our current level of excess to what is likely to be a developing shortage." Bill Turrentine, Turrentine Wine Brokerage
Oct '04 Seeking to test market a new print media campaign: "The numbers don't lie. Either the sales will be higher, the same or lower, and we fully expect that sales will be higher." John Gillespie, Wine Market Council president
Sept '04 On corkage: "We think people should feel comfortable bringing their wine to dinner, but they should expect to pay for us to serve the wine." Scott Beattie, Martini House restaurant, St. Helena
Aug '04 On promoting wine to the average consumer: "If you were developing a new fruit beverage today, would you put it in a glass bottle that comes in only one size and requires a special implement to open?" Larry Lockshin, director, Wine Marketing Research Group, Univ. of South Australia
July '04 On corks: "At some point, the idea that you need a piece of bark to close your wine bottle is sort of outdated." George Rose, VP, Jackson Wine Estates
June '04 Point-Counter point, on "nutritional value" labels:
"Telling people that the wine is 100 percent zinfandel from a tiny vineyard 1,300 feet up ... doesn't really tell American consumers very much about the wine,"
Paul Wagner, Balzac Communications & Marketing.
"For the non-generic wine market, I think it'd be a detriment. Taking wine out of its more craftsmanship positioning and putting it into the cereal category. You're drinking wine because of enjoyment. If you're counting calories you probably shouldn't be drinking wine
."
Erica Valentine, co-owner of the Napa-based wine shop, Vineyard Outlet.
May '04 On wine descriptors:
"If you can't describe it in words and talk about it, like 'It reminds me of gym socks or my grandmother's blackberry pie,' you can't remember it."
- Karen MacNeill, Culinary Institute of America.
Apr '04 On bottle variation:
"If you drink wine and know wine, you know there's bottle variation for innumerable reasons, whether the wine is produced in large or small quantities. Not only does the wine itself change, the context changes."
- Thomas Matthews, Wine Spectator Executive Editor.
Mar '04 On wine-direct shipping:
"This issue is about kids, communities and common sense. We must not weaken our system to satisfy the demands of a small elitist group.''
- Juanita Duggan, president of the Wine and Spirits Wholesalers of America.
Feb '04 On the distinction of brand name vs. place of origin on wine labels: "... No one assumes Hawaiian Punch is from Hawaii or London Fog raincoats are from London.'' - Fred Franzia, Bronco Winery.
Jan '04 On corkage charges:
"... others were bringing in wine just to save money. So, I thought, the only way to deal with that was to charge retail, plus corkage. If you're buying your wines at retail, you're better off buying your wine off our list...."
Nick Peyton, owner of Market on Main, St. Helena.
Dec '03 "Everybody on the East Coast spits. Nobody spits here. If you see somebody spit, they're probably a professional taster." Krista McCorkle, of Three Rivers Winery near Walla Walla.
Nov '03 On the need for more coastal vineyard regulation: "Most of the time, when they plant out on the coast, very little of the land ends up actually being used for grapes. On average I think 10 to 20 percent of a property might be cleared and planted, and the rest of it stays in habitat." Nick Frey, Sonoma County Grape Growers Association.
Oct '03 On the use of use oak staves, rather than purchase new barrels: "I can control the oak factor better and change variables more often [with staves], and it just happens to be much less expensive. I have well over 1,000 barrels, and I haven't had to buy new barrels for two years." Scott Harvey, president and winemaker of Folie a'Deux.
Sept '03 "There are 11 million visitors running up and down California every year and many have been in the tasting rooms wanting to know why they can't get the wines they like shipped directly to their home." Steve Gross, The Wine Institute.
Aug '03 "I'm seeing more wine labels around town. "It doesn't matter where they come from, they're still taking up space on the shelves." Nils Venge, Saddleback Cellars.
July '03 "You don't just plant cabernet and chardonnay because you like them. There were lots of grapes planted in the wrong location. Now we're trying to define areas that have specific character." John MacKay, winemaker for Napa Wine Co.
June '03 "We're in the business to produce and sell wine, not to store inventory." President and CEO Peter Huwiler of Merryvale.
May '03 "In the eyes of a lot of Americans, foreign wines are better than ours because they're more expensive,'' Al Brounstein, owner of Diamond Creek Vineyards...as he doubled the price of his top cabernet to $200 a bottle, and urged other U.S. winemakers to follow suit.
April '03 "No one is arguing over wine quality issues with screw caps. The argument is they're ugly." - William Borghetti - CEO, Gardner Technologies - creator of MetaSeal
Mar '03 "Pinot noir is the ultimate wine to have at the table. It's a white wine masquerading as red...[while] chardonnay is a red masquerading as a white." - Kevin Zraly, author and wine teacher.
Feb '03 On baby-boomer demographics: "This generation has grown up sipping Starbucks. To take someone from a double espresso to a big, beautiful Cabernet is not a stretch." - Joel Quigley, executive director of Wine Brats.
Jan '03 On...uh...expelling wine: "When I'm tasting with other sommeliers, we all look out of the corner of the eye to check the other guy's spitting ability. It's noticed, and any sommelier who tells you otherwise is not telling the whole story." - Daniel Johnnes, the wine director at Montrachet.
Dec '02 On farming methods: "Organic growers have a vision. No one wants to listen to them. They're all a bunch of hippies and all that's true. But they want a safer environment for themselves and their children." - Paul Dolan, president of Fetzer Vineyards.
Nov '02 On the yeast, Brettanomyces: "We like Brett. We like a little, not too much. It's an important stylistic tool. It brings an Old World style to wines and makes them appear not overly fruity, which California wines can be." - Scott McLeod, winemaker at Niebaum-Coppola in Napa Valley.
Oct '02

On Californian vs. Old World quality: "The French producers in California have kept prices down and created wine that is fundamentally more simple than Champagne. And that's helped perpetuate the notion that if it ain't Champagne, it ain't good." Hugh Davies, winemaker and general manager, Schramsberg Vineyards

Aug '02 A Burgundian, on New World quality: "We must adapt. Under pressure from New World producers, quality standards have changed. Today, they make very good wines at very good prices." Pierre-Henry Gagey, head of Maison Louis Jadot.
July '02 On geographic brand names: "It is fundamentally unfair to use a brand name with viticultural significance on a bottle of wine where the grapes do not come from that area.... In my mind, it's consumer fraud." Tom Shelton, CEO of Joseph Phelps Vineyards.
June '02 On direct marketing: "No doubt direct sales are growing.... In the old days, wineries held back only a small amount of wine for their wine clubs and other direct marketing programs. That's changing." Scott Meloney - MicroWorks Software, a Napa-based direct marketing consultant.
May '02 On labeling and appearance: "Today, many people make decisions on what to buy based on what the bottle and the label looks like, especially when they're trying something new." Bob Fellion, Herdell Printing, Napa Valley.
April '02 On the double whammy of new acreage coming into production, while per capita wine consumption remains flat: "To make it through this, we all have to drink wine every day. That's all we ask." Tom Hobart, Allied Domecq Wines, USA.
Mar '02 On the 2001 harvest: "Wine inventories are abundant right now. The industry needed a low-yield, high-quality vintage and that's what Mother Nature provided." - Bill Turrentine of Turrentine Wine Brokerage.
Feb '02 On allowing people to enjoy wine on their own terms: "The wine community imposes its values on consumers. It tells consumers what wine they should drink, and I disagree with that violently." - Tim Hanni, WineQuest, a wine consulting firm in Napa.
Jan '02 On tasting room etiquette: "There are two kinds of tastings: civilized and uncivilized. There have always been both kinds, and there will always be both kinds." - Karen MacNeil-Fife, chairman of the wine department at the Culinary Institite of America, St. Helena, CA.

Dec '01

"A wine just goes in my mouth, and I just see it I see it in all three dimensions." - Robert Parker, The Wine Advocate.

Nov '01

On the softening high-end wine market..."I've never seen such an abrupt, one-year turnaround in my 26 years in the business." - Larry Maguire, marketing manager, Far Niente.

Oct '01

"The Wine Spectator has picked up on Paso Robles, Santa Barbara and the North Coast, but they haven't really decided the Sierra foothills exist." - Ed Coulson, co-owner and winemaker at Coulson Winery in Camino, El Dorado Co.

Sept '01

On a proposed Tasting Room moratorium in Santa Barbara County, "It is not necessary for successful wine marketing to have a wine tasting room and entertainment events." - Supervisor Gail Marshall.
"I don't think that Gail Marshall really has any idea how important the tasting room is to the personality of the wine."
- Foxen winery co-owner Richard Doré.

Aug '01

"A winemaker has to have a philosophy, but a consultant has to have no philosophy." - Michel Rolland

July '01

"Anything above a 90-rating denotes real quality. What a gold medal tells the consumer is that there's no question this is top quality." "...Third-party endorsement is the key. Americans are still very uncomfortable with wine. Having a gold medal is definitely a recommendation to them." Sandy Flanders of Trinchero Family Estates

June '01

On wine critics: "Many wine critics are articulate but can't taste their way out of a paper bag." - Ronn Wiegand, Restaurant Wine.

May '01

Referring to falling French wine sales: "The sad fact is that at least half the total output of the whole Bordeaux region now faces terrifying competition from New World wines, particularily Chilean and Australian." - Christian Depeuch, of the Bordeaux wine merchant, Ginestet.

Apr '01

Speaking before legislators about those who wish to change Maryland's current three-tier system: "Sometimes they can't get everything they want, and that's just the way it is" - Jay Schwartz, Lobbyist - Maryland State Licensed Beverage Association

Mar '01

On wine competitions: "Wines that tend to win competitions are potent, powerhouse wines. Finesse and elegance are usually not part of their profiles. If you are chasing a style to win a competition, you're neglecting your own territory, your piece of land and the uniqueness of your vineyard" - Robert Sinskey, owner - Robert Sinskey Vineyards (Napa, CA.)

Feb '01

On the threat of looming oversupply of Central Valley grapes: "There is no glut of grapes for wines that sell for more than $7 a bottle." - David Freed, Chairman - UCC Group vineyard and winery investment company (Napa, CA.)

Jan '01

On the effects of the stock market on wine sales: "The high price of wine is a direct reflection of the stock market. The same forces that enabled the runup in wine will lead to its collapse." - David Parker, President - Brentwood Wine (an online auctioneer in West Linn, OR.)

Dec '00

On efforts to make wine more appealing to new, younger customers: "Historically, Americans have a mentality of binge drinking on weekends, rather than doing it throughout the week, during meals, in moderation, like other countries." - Joel Quigley - Executive Director, winebrats.org

Nov '00

On the potential large-scale arrival of glassy-winged sharpshooters: "Of course we're frightened to death, but it's not as if you can stand on the porch with a shotgun." - Don Weaver - Director, Harlan Estate - Napa Valley

Oct '00

On winery visits: "I think there's a greater appreciation of wine by visitors. They're not just talking to some employee when they visit a winery. A lot of times the winemakers are a story unto themselves." - Fred Slater, California Division of Tourism

Sept '00

On the the value of wine scoring: "Winemaking is part art and part science. Given the same grapes from the same vineyard and the same facilities, no two winemakers will make the same wine." - Lewis Perdue, The Wrath of Grapes, 1999

Aug '00

On the the value of wine scoring: "Americans demand short answers and a direct approach, a wine writer job is to provide a simple summation of judgement." - Steve Tanzer, editor and publisher of International Wine Cellar

July '00

On the TV ad campaign slogan, "Wine. What are you saving it for?" : "Taking a humorous approach is to show wine as an uncomplicated and enjoyable part of everyday life." - John Gillespie, Wine Market Council

June '00

On a new bottle closure for its $135 Reserve Cabernet : "...Many people are saying it is about time someone made the move to screw-tops." - John Conover, PlumpJack Winery

May '00

Arguing the meaning/purpose of appellation : "To say that only 85% has to be from that area is to make a mockery of the whole thing." - Hugh Johnson, wine writer

April '00

On California style, vis-a-vis sameness: "...when you get right down to it, a big, fat Syrah isn't a whole lot different from a big fat Merlot." - Rod Smith, wine columnist

Mar '00

On returning wine: "Wine is not like a pair of shoes you can sell to another person. At the moment the wine is tasted, the risk is taken. You don't change your mind five minutes later after other people at the table decide they don't like it." - Drew Nieporent, restaurateur

Feb '00

"I have no doubt at all that those who wish to, and have the financial means to do so, will make better Cabernet Sauvignon in the future than has ever been made in the past" - James Halliday, 1993

Jan '00

"Humidity in the home cellar is an irrelevancy." - Matt Kramer

Dec '99

On tasting notes: "Note making can turn into a fetish; it can become a hobby like collecting stamps." - Michael Broadbent

Nov '99

"Invariably, a restaurant with a large, pretentious wine list has a large and pretentious staff ...." - Kevin Barron

Oct '99

On price-to-quality ratios: "Unfortunately, a lot of people taste with their pocketbooks." - Tim Mondavi

Sept '99

On varietals:"In case you're wondering: yes, it is certainly conceivable that someone might find a wine pleasing to drink but a terrible version of the varietal, and vice versa. " - Thomas Maresca

July '99

"Consumers should not purchase wines based on scores alone." - Robert M. Parker, Jr., The Wine Advocate 6/99

June '99

"Wine is a living thing. It is made, not only of grapes and yeasts, but of skill and patience. When drinking it remember that to the making of that wine has gone, not only the labor and care of years, but the experience of centuries." - Allan Sichel

May '99

"While it was science that correctly said the Salinas Valley would be great grape-growing ground, it was also science that told Bernard Fetzer when he built his winery in the hills of Mendocino County that no vine would survive the first winter." - Lindy Linquist

April '99

On the subject of showing the proper respect for a wine: "First you must hold your glass to the light and swirl the wine slowly to study its color. Then you bring the glass to your nose to breathe the wine's bouquet. And then, you set your glass down and you talk about it." - Charles-Maurice de Talleyrand-Périgord

Mar '99

"The smack of California earth shall linger on the palate of your grandson." - Robert Louis Stevenson

Feb '99

"Ask a French wine producer in Bordeaux what wine region in the world has the best chance of competing qualitatively with his, and the answer will not be California's Napa Valley, but Spain." - Robert M. Parker, The Wine Advocate 6/86

Jan '99

"...it is not the year, the producer, or even the label that determines the quality of the wine; it is the wine in the glass, whatever the label or producer or year.... Drink wine, not labels." - Dr. Maynard Amerine

Dec '98

"In wine tasting and wine talk there is an enormous amount of humbug." - T. G. Shaw

Nov '98

" It's a naive domestic burgundy without any breeding, but I think you'll be amused by its presumption." - James Thurber


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